Speaking their language
As boomers move into the 55-plus market this decade, the characteristics and interests of this segment of the population will change. The American Association of Retired People (AARP) and the Robert Wood Johnson Foundation set out to research one of the fastest changing areas: health behavior in the older adult, particularly in the area of physical activity. The initial findings of the AARP study and, in time, other research will become paramount in how our industry communicates the message of physical activity to older adults.
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