What's new: The business case for wellness programs in senior living.


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So you want a wellness center. But is it feasible? by Margaret A. Wylde, PhD

Just about every community touts its wellness center, regardless of the size, features, services, amount of programming or use. Now your community is considering adding one. The first question to ask is, “Why do you want a wellness center?” Are your residents clamoring for it? Do you believe a new center is essential to compete in the future? Do you feel a bit hammered by the competition because they have a nice, new wellness center and you don’t? ... It’s essential for a community to determine if a wellness center would be a benefit for its residents and its marketing efforts and what type of center potential users want. A comprehensive feasibility study can help a community make the right decisions.

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