Active Aging Week 2015: living the adventure of life
Initiated by the International Council on Active Aging (ICAA), Active Aging Week takes place each year during the last week of September. The weeklong campaign calls attention to and wholeheartedly celebrates the positivity of aging today. It showcases the capabilities of older adults as fully participating members of society and spotlights the role models that lead the way. For event hosts, a featured theme suggests a focus for the week’s marketing and programming. In 2015, Active Aging Week picks up from last year’s distinctive and popular theme, "Let the adventure begin," to exhort professionals and participants to "Live your adventure."