Share your adventure: Ensure your Active Aging Week events get the attention they deserve by Jeff Bell

In the world of business, deadlines are a part of life. We create and meet deadlines every week and, chances are, you’ve been working with your share of deadlines as Active Aging Week approaches. The act of organizing the upcoming week can be stressful, but organization isn’t necessarily where it stops. An event this significant and unique deserves promotion. It deserves news coverage. And yet, there’s that deadline creeping ever closer. What do you do?