What's new: The business case for wellness programs in senior living.


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The journey toward personal training older adults by Terry Ferebee Eckmann, PhD

The rapid growth of the older adult population has increased the need for personal trainers qualified to design exercise programs for these clients. Aging Baby Boomers have shown a strong desire to look good, stay healthy, and have a high level of physical fitness. And more elders from earlier generations, who are living longer lives, are aware of the impact of physical activity on health, independence, and the ability to function in daily life. As a result, today’s age 50-plus adults often hire personal trainers because they want to learn how to perform exercises correctly. They want to make a wise investment of time and money to get the most out of their exercise experience.

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