What's new: The business case for wellness programs in senior living.


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The competitive spirit by Gwen Hyatt

Many new opportunities exist for adults aged 50 and above to put on their training shoes and enter the athletic arenas traditionally dominated by younger age groups. The Senior Olympics, Masters-level competition, AARP TriUmph! Classic swim/bike/run event and a plethora of charity-sponsored activities draw an increasing number of older athletes.

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