Stats: 75% of consumers say brands could do more for their wellness

While readers might think they grasp and embody the importance of wellness in active-aging communities, an 84-page report from Ogilvy reveals probable room for improvement. The agency surveyed 7,000 people ages 18-55 from 14 countries around the world, to explore how consumers define the characteristics of wellness brands, how important wellness is to them as part of a brand's offer, how brands perform against wellness expectations, and whether Covid-19 had changed their priorities. The report reflects thoughts from future customers and families, and there's little reason to expect that responses would be significantly different from an older demographic.