What's new: The business case for wellness programs in senior living.

Summit and Trade Show

ICAA Executive Leadership Summit: The business of wellness
Long Beach Hyatt Regency and Long Beach Convention Center,
Long Beach, California,
October 18-19, 2018

Sponsored by

More people live longer today, and many desire to stay healthy and vital as they age. They seek—and reward—businesses that help them pursue optimal health and wellness. Organizations that rise to the challenge will reap financial success.

Business leaders increasingly recognize this opportunity. In a recent ICAA survey, 9 in 10 CEOs and top-tier managers said that providing lifestyle/wellness programming is an important strategy for growing their businesses. Almost as many executives stated that they plan to increase their investment in wellness. The question is how to ensure success.

ICAA’s Business of Wellness Conference features an educational program designed to help you navigate the challenges and opportunities to make wellness a great investment for your organization. It’s also about creating a culture of smart decision-making at your workplace. Topic areas will include:

  • Trends and statistics
  • ROI & wellness
  • Technology
  • Employee wellness
  • Transcendent design
  • Marketing
  • Development of architecture

This conference is all about your success with this new business model and how to achieve it, both with and without technology’s help. By investing your time, you’ll learn how to build a brand that succeeds with the new consumer majority.


icaa 100 members