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Industry news

[SET YOUR SITES RIGHT] What consumers appreciate on business websites

"About two-fifths of consumers (39%) are attracted to color schemes more than any other visual elements on business websites, according to a report from Top Design Firms, a directory of digital and creative agencies. Since many active-aging organizations continue to rely on websites to help sell their communities and services, it makes sense to maximize a website’s potential."

[NYC STATE OF MIND] Pandemic hits older adults mentally, socially

"Mental health and social wellness suffered among adults ages 70+ living in the community in New York City, according to research from the global health division of Columbia University Mailman School of Public Health. Active-aging organizations - particularly seniors centers and area agencies on aging - should be aware of the findings and help ensure that their constituents are getting the services they may need, especially as the delta variant has spurred a rapid increase in COVID-19 cases."

[BRAND NEW] Rethinking brand for digital marketing

"Global marketing company WARC has produced a 63-page white paper and other resources to assist marketers in rethinking strategies post-pandemic. While positioned as rethinking brand for the rise of digital commerce, in fact the white paper cuts across industries, with insights from media owners such as Facebook and Google as well as other experts whose perspectives are likely applicable to active-aging marketers. Selling communities and services online is becoming increasingly important as the pandemic persists and in-person tours and interactions take a back seat."

[WHAT WORKS] Strategies to keep Boomers working in senior living

"Senior living organizations that want to retain older workers should consider providing wellness programming for employees and fostering a workplace perceived as supportive and inclusive for workers of ages, emphasizing intergenerational connections. Otherwise, Boomer employees may leave the organization for retirement or other career opportunities, or show their dissatisfaction. "

[GET CONNECTED] Canadians need to spend time with friends, family, coworkers, neighbors

"Sixty percent of Canadians are feeling somewhat or much lonelier since the start of the pandemic, according to a survey conducted by The GenWell Project in partnership with the University of Victoria. Like similar surveys (see NYC State of Mind, below) the results point to the importance of social connections to overcome pandemic-related loneliness, anxieties and burnout. As the world seems to be in a new pandemic wave, organizations and communities will need to continue to focus on many of the technology/digital strategies that helped get constituents and staff through the original pandemic."

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